New Delhi: Paras Health launched the ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community.
To prioritise the emergency and trauma care services, the healthcare provider across its hospitals, is providing the free ambulance service within the cities of the respective hospitals. According to the organisation, the step is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages the healthcare provider’s well-equipped trauma care centres, ensuring citizens have immediate access to specialised care during critical situations.
Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312 road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9 per cent for accidents, 9.4 per cent for deaths, and a worrying 15.3 per cent rise in injuries.In Gurgaon, the initiative has seen a collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, and road shows demonstrating the importance of medical care during emergencies, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, the healthcare provider will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.Dr Dharminder Kumar Nagar, Managing Director, Paras Health, emphasised that the campaign’s focus is on public empowerment, and stated further, “The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”
Dr Santy Sajan, Group Chief Operating Officer, Paras Health, highlighted, “Through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programmes will have a significant impact on promoting public health and safety.”
