Diving into the biggest challenges happening in digital marketing in pharma, Pharma IQ’s one-day masterclass provided attendees with strategies and solutions to amplify consumer-brand connections and navigate an increasingly digitalized business world.

With the online masterclass featuring a series of case studies from SGK Health and an exclusive keynote speaker from GSK, this trends report gives a detailed overview of the key concepts covered at the event – design-thinking, digital transformation and connected packaging – and, if achieved, what this will mean for pharma brands forging a patient-centric experience to make an impact that matters.

Download a copy of the trends report to explore how to:

• Refocus on the human to reshape the pharma industry.
• Redefine digital marketing in pharma with design thinking.
• Develop a human-centric digital transformation strategy in pharma.
• Take a smarter approach to pharma packaging to understand patient behavior.

You catch up on all the sessions from Pharma IQ’s masterclass, Transform your digital marketing strategies, here.