“Very demure, very mindful” is a phrase that has become a new social media trend, with several users using it as a meme template and creating X posts, Instagram reels, and hilarious content online.

What is the “very demure, very mindful” trend?

The “very demure, very mindful” trend is associated with beauty influencer Jools Lebron, who shared a video emphaising the importance of being modest and mindful of her appearance.

Why did “very demure, very mindful” start trending?

The viral trend began when Lebron posted a 40-second TikTok video of her polished makeup look.

In the video, she described herself as “very demure, very mindful,” explaining that for her, “demure” meant being mindful, modest, and considerate — both of oneself and others.

Lebron also elaborated on her approach to makeup and work attire in her video, saying, “You see how I do my makeup for work? Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I am very mindful while I am at work. Do you see how I look very presentable? The way I came to the interview is the way I go to the job. A lot of girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure. I am very modest. I am very mindful.”

Take a look at “very demure, very mindful” memes:

The social media users took no time to utilise the catchy “very demure, very mindful” phrase to recreate it with their own versions. As per reports, over 40,000 videos have since been created using the audio from Lebron’s original post, with users adapting the message to various humorous and ironic situations.

Here are some of the “very demure, very mindful” memes that are going viral on social media:

Jools Lebron’s viral success has extended beyond mere entertainment. Speaking to CBS Mornings, she said: “Your demure is what it means to you. It’s being mindful and considerate of the people around you, but also of yourself and how you present to the world.”

The viral “very demure, very mindful” trend has evolved into a versatile meme fest, allowing users to poke fun at themselves while also prompting a lighthearted take on mindfulness and self-presentation.